16.8.16

5 People Apple CEO Tim Cook Calls On When He Needs Advice

When you're heading one of the biggest companies in the world, the room for error is slim. A good leader will always have a trustworthy person or a group of people rather, to guide him/her whenever required. Apple CEO Tim Cook, in his interview with Washington Post, spoke about the importance of the same, saying, "I think it’s incumbent on a CEO to not just listen to points of view but to actually solicit them. Because I think, if not, you quickly become insular. And you’re sort of living in the echo chamber."

Along the interview, Cook goes on to list out five of his friends he could always rely on for advice. 

1. Warren Buffet

Warren Buffett
Reuters
Apparently, before Apple decided to return money to their shareholders as dividends before 2012, Tim Cook consulted the investment guru for advice. Partly because of his knowledge on the subject, but more so because Cook admitted that he would give an unbiased opinion over the matter. He said, "When I was going through [the question of] what should we do on returning cash to shareholders, I thought who could really give us great advice here, who wouldn’t have a bias? So I called up Warren Buffett. I thought he’s the natural person, and so I try to go through that process on everyone. That doesn’t mean I always do what they say."

2. Anderson Cooper

Anderson Cooper
CNN
When you're handling one of the biggest companies on the planet, going to a media person with your woes doesn't seem like a logical decision, does it? But Tim Cook did seek help from CNN anchor Anderson Cooper before making one of the most difficult decisions in life - coming out in front of the world as a homosexual. Especially Cooper because he had announced himself as gay back in 2012. The way he handled the whole thing was really classy Cook thought, and he could really understand where Cook was coming from here. So before writing about his sexuality, Cook apparently spoke to Anderson multiple times. He said, "I was getting advice from people who I thought were really great people who had really deeply thought about it."

3. Bill Clinton

Bill Clinton
denofgeek.com
The biggest surprise of the list? Perhaps, but Cook had his reasons. In 2013, he was facing his first Congressional testimony regarding Apple's tax practices. He apparently had a word with a number of people, as well as ex-US president Bill Clinton. A lot of time it's not the advice you seek but who you seek it from. Bill Clinton's knowledge about politics is vast, meeting him through the Clinton foundation helped Cook. 

4. Lloyd Blankfein

Lloyd Blankfein
pehub.com
For those who don't know, Lloyd Blankfein is the CEO of the world renowned investment firm, Goldman Sachs. It was the same Apple tax practices hearing that made him reach out to Blankfein as well. "I looked back to say who’s done this before? I knew Lloyd and thought he’d be honest with me," Cook said.

5. Laurene Powell Jobs

Laurene Powell Jobs
Fortune
Calling Job's death "the worst day ever," Cook admits to having sought advice from his widow, Laurene Powell Jobs over the Congressional testimony among other things from time to time. Cook believes Laurene has this understanding of the company, and more importantly, Cook himself, which makes her an important driving force. Talking about her Cook said, "Laurene has the lens of knowing me and deeply understanding Apple.
Wish we had such powerhouses advising us time and again.

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