Proximi.io is a unified API (Application Programming Interface) of positioning technologies, a tool for developers, a tech company. So, it comes as a surprise learning that the CEO of this Helsinki-based company is a woman with a degree in Archaeology.
Annina Koskiola was doing research for her Master thesis on how museums make use of mobile applications and noticed that there were quite a few issues with performance. “Many museums were using apps to guide the visitor around, but they didn’t know where you were. So it either showed you everything at once, or you had to click for information to pop up,” she says.