6.8.16

ASCI pulls up Patanjali, HUL, others for misleading ads

ASCI pulls up Patanjali, HUL, others for misleading ads


Advertising watchdog, Advertising Standards Council of India (ASCI) has pulled up Patanjali Ayurved, HUL, PepsiCo, Britannia, Pizza Hut, Amazon, LG Electronics, Voltas, Axis Bank, AirAsia and Flipkart, among others, for running misleading ad campaigns. The Customer Complaints Council of Advertising Standards Council of India (ASCI) received 155 complaints in May, out of which it upheld 109 cases.

It upheld 10 complaints against yoga guru Baba Ramdev- promoted Patanjali Ayurved for products such as Jeera Biscuit, Kacchi Ghani mustard oil, Kesh Kanti and Dant Kanti, among others. The Advertising Standards Council of India, ASCI founded in 1985. The three main constituents of advertising industry viz advertisers, advertising agencies and media came together to form this independent NGO. The aim of ASCI is to maintain and enhance the public's confidence in advertising. 

So let's do:
1. Expand the term ASCI?
2. ASCI has pulled up how many ads for misleading?

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