Thursday, August 11, 2016

India's Very Own Haldi Milk Is All The Rage In San Francisco And They're Calling It 'Turmeric Latte'

The typical Indian beverage, Haldi milk, that our mothers and grandmothers forced us to drink a zillion times, is finally gaining popularity in the west. While, we may still crib about drinking it, people in the West are already treating it as gold. 

Cafes from Sydney to San Francisco are adding the ‘golden milk’ to their menu.

What exactly is this golden milk? The golden milk is an improvised version of our desi haldi milk with the addition of coconut, almond and cashew milk.  

In fact, this 'turmeric latte' is one of the top Google searches and a popular name in most food trends in the US. Its demand has increased by 56% from November 2015 to January 2016. 
Global consumers are recognising its health benefits. They believe that Golden Milk is an anti-inflammatory alternative to caffeine drinks. 

Interestingly, According to the co-founder of Nama, a vegan restaurant in London, the drink sells particularly well in the morning hours. While at Modern Baker in Oxford, whose menu has other options that include espresso shots, iced lattes, and turmeric biscuits, revealed that turmeric latte outsells all their other lattes. 
Looks like the Turmeric trend will be on a high this year as market research firm Mintel called Turmeric one of the foods to watch out for in 2016! 
Hah! This might be new for our friends in America, but it's been a part of our Indian lifestyle since forever! 

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